In order to accurately target the customers in your market niche, you need to know who your customers are. This type of research can be conducted through focus groups, questionnaires, surveys, interviews, and analysis data collected from online interactions with your brand.

It’s important to create a customer profile that not only identifies demographics such as age, income, and interests but also identifies needs that aren’t being met and how your audience may have changed over time.

On the other hand, security plays a very important role in societies because everyone is active in the media, both in the field of business and in their communications, and this is a suitable platform for abusers. Therefore, possible software threats should be identified, which will be investigated further.